So many dentists invest in ventures with the hope of drawing in more patients to their practice. However, just because you have spent your hard-earned money does not necessarily mean you are actually INVESTING, let alone anticipating new patients actually booking appointments and bring you an income.

When considering marketing strategies we need to have an investor mindset. Investors spend money for a return on investment, i.e. spend money […]

There are many different types of approaches you can take when designing your marketing plan.

• “DIY Competition” Based. With this type of approach, you will always be looking at your competition for inspiration.

• Outsource. You can always hire a marketing company to do your marketing for you. This has its advantages and disadvantages. However, the primary disadvantage is that you lose control. You will be under pressure to […]